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Wiley (February 25, 2008) | PDF(240-pages) | 1.22mb(rar size)
Pricing with Confidence 10 Ways to Stop Leaving Money on the Table/byReed Holden(Author),Mark Burton(Author)
Description
Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
From the Inside Flap
Face facts: Customers have never met a price they liked. And they will use every trick in the book to get you to lower your prices and give up profits. The typical business response is to discount, discount, discount—resulting in less revenue and lower profits.
In Pricing with Confidence, pricing gurus Reed Holden and Mark Burton offer a radically different solution—one that actually builds revenues and profits without lowering prices. The key? Linking prices to the value delivered. The real trick is to bring people from marketing, product development, sales, and senior management into the process of discovering and defending the value you create for customers.
Holden and Burton show you how you can get everyone in your firm to feel 100% confident in your pricing—no matter what customers are saying or how fierce the competition. By following the ten simple rules outlined in Pricing with Confidence, you will be able to hold steady or even raise prices while your customers experience increased value for every dollar they spend. The result is increased revenues and profits.
Pricing with Confidence is a road map for senior leadership in sales, marketing, finance, and pricing to work together to outperform the competition. Pricing with Confidence is organized into ten simple and practical rules to help senior leaders tackle rampant price discounting, negotiate with poker-faced customers, and protect the value a company works so hard to create.

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First Steps in Winemaking
C.J.J. Berry is a legend to winemaking hobbiests worldwide as the man who had a winemaking recipe for just about any ingredient. For literally tens of thousands of home winemakers, this is the only reference book they ever had or needed.

A complete month-by-month guide to winemaking (including the production of cider, perry and mead) and beer brewing at home, with over 130 tried and tested recipes.

This book is universally known as the ‘winemaker's bible’. This new, completely updated edition with a total sales record of over 3 million copies sold, sets out in metric, imperial and American measures some 150 detailed recipes, all arranged in the months best suited for their making so that winemaking can be pursued all year round. An inspiration to all beginners in winemaking.


When it first appeared, the layout of "First Steps in Winemaking" was quite unique. After an admirable discussion of the basic principles of home winemaking, Berry then presented his recipes on the basis of the month in which the principal ingredients are readily available at market or are typically harvested in the British home garden. There are three things wrong with this format.

Firstly, citing harvest months for various ingredients geographically limits the accuracy of the format. Harvest times for any crop will vary greatly around the world, but they can differ from Britain's calendar by six months for gardeners in, say, Australia. Berry's treatment works fine in the British Isles and many other places, but certainly this is not universally so. In his later books, Berry abandoned the calendar-month format of "First Steps...."

Secondly, at least in developed countries, there is no longer a need to be tied to calendar-month availability of ingredients. Advances in cargo transport and refrigeration over the past 50 years have made dependency on local crops a thing of the past. Almost any ingredient can be found in the modern supermarket or produce center at any time.

Thirdly, Berry's presentation of recipes by month results in dependence on the index in order to find recipes for a particular ingredient. This is perhaps the greatest shortcoming of the book's layout. An alphabetical listing of recipes, as he used in subsequent books, would have been more convenient.

In defense of the author, however, I must point out that Berry never anticipated his book would have worldwide appeal. Nor, it would seem, that it would remain popular for so long. Certainly he would not have quoted prices for ingredients and supplies had he suspected as much.

Are these shortcomings fatal? Not in the least! This is still the classic reference to the subject and ought to be in every winemaker's library. Indeed, if you could only buy one book on the subject, only Terry Garey's "The Joy of Home Winemaking" could challenge "First Steps...." to a coin toss.

E-Books / IELTS Handbook 2007

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E-Books / The Language of Success

Language is the medium of business. To be successful, we need to communicate effectively in writing. That’s true whether we are providing instructions to our colleagues, communicating with our customers, or advising our direct reports. We must be able to deliver clear, accurate messages that inform, persuade and motivate. Unfortunately, people lapse into habits that interfere with their ability to communicate. The Language of Success shows readers ho to avoid these mistakes, and to write lucid, concise, and accurate e-mails, letters, performance appraisals, and presentations. Now anyone can master the lost art of clear writing and:

* eliminate ambiguities, jargon and grandiose claims * master proper paragraph structure so the message doesn’t get muddled * avoid wishy-washy or misleading terms like "world class" or "state of the art" * write clear concise sentences that follow the "first time right rule" * use e-mail professionally and efficiently * create career-enhancing reports

Honest and authoritative, The Language of Success will gives readers practical techniques to help readers cut through the fluff, guff, geek, and hyperbole, write exceptional business documents, and get their message heard.

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E-Books / Dirty Jokes and Beer

Dirty Jokes and BeerPDF 240 pages 1.6 Mb

The enigmatic star of the hugely popular Drew Carey Show divulges the secrets of his rise to stardom and his life as a standup comedian in the audiobook versionof Dirty Jokes and Beer: Stories of the Unrefined. Despite the title's promise, this isn't just three hours of filth and debauchery--well, not quite. Carey also shares an unexpected admission about being molested as a child, a surprisingly serious and moving moment. This solemnity, however, is a brief respite from almost three hours of bawdy humor--fables of all things dirty and odes to everything politically incorrect. Carey's jokes are nothing new or original, but he doesn't profess them to be. These are characterizations of people he has met throughout his life: grotesque slobs, cheap hookers, and lousy drunks. They're not exactly inspirational characters, but Carey manages to see--and relate--their funny sides. Carey borrows his jokes from barroom culture, leaving them raw and uncensored. Listening to the tape, you can almost smell the stale tobacco and taste the draft beer. Some listeners will delight in Carey's anecdotes about anatomically astonishing penises and his other jokes, while others may feel slightly nauseated. Dirty Jokes and Beer leaves little middle ground; you'll either love it or rip your headphones off in disgust

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E-Books / Encyclopedia of Small Business, 2nd Edition

This exhaustive reference tool is arranged alphabetically by topic--from Absenteeism to Zoning Ordinances. From the Introduction: "The Encyclopedia of Small Business serves as a one-stop source for valuable and in-depth information on a wide range of small business topics including: Advertising Media on the Web, Balancing Career and Family, Business Start-ups, Employee Compensation, Family-owned Enterprises, Financing, Franchising, Health Insurance Options,

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